Google Algorithm Update: July 2019 (Is Your Rankings Drop?)

google update to protect your website ranking

Over the last week, there has been a lot of noise about possible Google algorithm updates. While the updates have certainly been substantial, something you need to keep in mind is that Google Updates its algorithm every single day. Often multiple times per day. Search results are also different around the world, and in different languages, and changing search results is a staple of Google, rather than something that has suddenly just happened.

However, what has happened in recent months has certainly been substantial, and the daily updates that typically occur certainly don’t compare to this in any way. Thanks to the unique trackers we have here at digital marketing agency in Delhi, we’ve seen substantial average ranking shifts across a number of websites. Google literally just named this update 13 minutes ago, calling it the “March 2019 Core Update”.

Here’s their original tweet confirming a broad algorithm update on March 12th, 2019:

That graphic is from our custom-built search rankings tool which essentially tracks “visibility” for any domain that we like. We track overall rankings for keywords across a site and determine whether their average position has improved or worsened in Google. In the image above, the bar has gone up, which means that the average ranking position has increased quite suddenly.

Other trackers, such as Moz’s Mozcast, show similar events happening recently:

moz-castOf course, due to their only being up to “10 blue links” on a page, this means a lot of sites have received positive improvements from these updates as well. Want us to look into your site specifically to see if we can help? Send me an email to info@vggroups.com. Something you should always keep in mind when it comes to overall search results is whether you are really the best result for a user query?.

Of course, there are things you can do to improve rankings such as on-site SEO, being optimized for answer boxes (rank zero) and building links to your site, but it’s important to keep in mind “What Google might be thinking.” If your design needs work, your user experience isn’t great and others provide better value to search users, which could be at the core of your problems. Something people mistakenly think is a Google algorithm update may actually be something else that is negatively impacting a website’s rankings.

For example, one reader reached out to me about a possible negative SEO attack he had received on his health blog.

google-algo-updateThis turned out to be a manual penalty for schema markup that the webmaster hadn’t noticed.

Update: November 9th, 2018.

A new client came to us around four months ago after a constant downward trend in search traffic. I can take little credit for the result below as they’ve been working incredibly hard but they are starting to come out of the traffic dip now:nov-4th

 

They’ve implemented a lot of the basics and are continuing to improve their site, so hopefully, this continues. We have a few other clients who are recovering nicely as well, but this one is certainly the most sudden spike.

Update March 15th, 2019: Google have recently announced the name for this latest update

google algorithm

Some sites we monitor have been hit particularly hard. Here’s one:

huge-drop-algorithmWhile others, such as Dr. Axe, which was hurt badly in the August update, has seen a very strong comeback:

hit-hardWe’re so busy with client work that we don’t have much time to focus on our own site (this one) but our digital marketing agency is still being rewarded after this update which we are very grateful for:

search-trafficUpdate: June 3rd, 2019.

A new Google update, called the June Core Update, is currently rolling out. One thing to keep in mind during broad, core updates like this is not to be too reactive. Google makes changes all of the time and your site may actually be technically perfect and bounce back as the update rolls out further. Try to take a break of a week or two before you make changes trying to counteract any drops you may have experienced. That said, it’s always good to be proactive about potential technical issues or others that you can control. If you have a specific site that has been negatively affected and you would like me to look into it for you, please don’t hesitate to send me an email: info@vggroups.com.

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