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There is a lot that you must have heard about on-page SEO. Use of Meta-tags and keywords, the density of the keywords. Well, there is a lot more to it.
On-Page SEO has changed over the last few years. Besides the precise deployment of keywords and keyphrases, numerous other things are needed to done and taken into consideration to drive the maximum search engine traffic.
In this blog, you will get wind of everything related to on-page SEO.
We are the best digital marketing agency in Delhi-NCR. We know exactly how you can index your page on top of Google.
Hitting right off the bat, it’s hysterical for anyone to say that SEO is dead. It simply isn’t.
SEO is still fully functional and On-Page SEO is its vicar.
It’s important to keep up with the latest practices. If you are trying to digest the countless tricks that the internet is flooded with, for improving a website’s SEO. Or if you are planning to pay (or have already paid) a self-proclaimed “SEO expert” to help you get through this hurdle, then you seem to have wholly missed the bus.
Let’s just start from scratch. Here’s our ultimate guide for you to rank your website higher on Google through perfectly done on-page SEO:
WHAT IS ON-PAGE SEO?
It is the practice of optimizing individual web-pages to rank them higher on popular search engines (preferably, Google) and thereon, driving maximum, and specifically, relevant traffic.
This practice of SEO adheres to both contents as well as the HTML source code of a page that can be optimized.
It’s a challenge to get the visitor seated and engaged. The more the engagement, the better the user experience, and relatively, more advantageous for your website.
HOW TO DO PRECISE ON-PAGE SEO?
Start off with keywords search. What you type on Google search box is what matters the most. Visit Google Keyword Planner and dig the key phrases related to your business and note down all the relevant keywords.
If your brand is catered around sales of clothes, what possibly could you search on the search box?
Say – shirt for men. Or – jacket for girls. Well, save this – this is a keyword.
Go through the Keyword Planner and find out all the suitable keywords that will shoot up your website as soon as someone types the key phrase in the search box.
Furthermore, pick one primary keyword for your website.
For instance, we are the BEST DIGITAL MARKETING AGENCIES IN DELHI NCR. This is a good example of a primary keyword. People can search us through this keyword and it perfectly sums up our business operations.
The next thing that comes after keywords is the title of your web page. Yes, this is what a Meta-Title is. It is the headline of an entire web page.
How does it become important for SEO? Take a look at the image below:
Yes! That is the worth of a Meta-Title. This is the first thing anyone gets to read about your website, and the specific web-page. And it should have the primary keyword.
Also, the meta-title is displayed everywhere you share it. Facebook, Instagram, Twitter, Linkedin – it goes everywhere.
Most importantly – the meta-title must be within 60-70 characters limit.
If a meta-title is crisp and to the point, inclusive of the primary keyword – it will bring maximum visitors.
If Meta-title is the face, then Meta-description is the body.
A Meta-description converts the user into a visitor once the Meta-title has done its work.
Every engaged user likes to read further about a brand – be it their services, or their products, through the tweet-like summary provided below the Meta-title.
It is necessary for the summary to be very precise and upfront that compels the user to proceed to the website.
The meta description can be written up to 300 characters. However, Google prefers 160 characters. Besides the shrewd use of words, the description needs to have key phrases.
USE THE PRIMARY KEYWORD IN THE FIRST 100 CHARACTERS
If you can also use a secondary keyphrase, deploy it smartly in the remaining character limit but make sure to use the primary keyword at the very beginning of the description.
Once you bring the user to your website, the next thing that comes into play is the URL of your webpage.
It is one of the most overlooked sections of on-page SEO.
A URL is your web address that is displayed on the address bar at the top of your browser. And it has to be suitable.
A good URL makes up for multiple things. You can memorize it. You can tweet a good URL without eating up many characters. But most importantly, you can rank your webpage on top.
Google likes to read short URLs. The ideal length for a URL is 60-70 characters. AND IT SHOULD INCLUDE THE PRIMARY KEYWORD.
Keep in mind that you should use hyphens and there is never a need to keep grammar in check when creating permalinks, or permanent URLs.
5) Heading Tags
A heading is basically the bio of your entire web page. It’s like a name-plate, having its own worth in on-page SEO.
You can have multiple headings to your web pages – main heading and subheadings. And Headings have their own tags.
The most important of them is the H1 tag.
The H1 tag permits the browser to format the sentence in a distinctive manner. Likewise, for heading 2 – H2, for a second subheading – H3, and so on.
Always use the primary keyword in the H1 tag.
Using the primary keyword in the H1 tag allows the search engines to understand what your page is about.
So, you have put on the nameplate. Now is the time for the user to sneak into your website. This is what the user has visited your website for.
Content is what the user is primarily looking for. And it has a lot to do with his/her engagement and optimization of your web pages.
Make sure you write as elaborative content as possible. Google prefers the same.
A well-written, descriptive post of 2000 words is always better than a 1,000 words copy.
You also have to add the key phrases strategically. The keywords must never feel stuffed to the reader. For example, if I promote the brand in this section and write that WE PROVIDE THE BEST SEO SERVICES IN DELHI NCR – it totally seems out of place.
Always add the keywords strategically.
You have to use the primary keyword in the first 200 words. Then, one in the middle, and another at the end.
You must also use long-tail keywords. The involvement of three to four key phrases makes the search very specific.
Now, you must always write fresh and unique content. In other words, your content should never be plagiarised.
Everyone wants to read original copies that are devoid of duplicated ideas. Provide a FRESH PERSPECTIVE to the users.
In order to enhance the readability, you can may BULLETS AND NUMBERING.
Interlinking is fundamentally the optimization of your siblings.
Once you have optimized a web page, the best you can do is to do collective SEO. Interlinking is the process of doing collective SEO where you can add links to the other web pages of your website.
You can link the services you provide, or the products you offer – albeit in a relevant manner.
There has to be a good relevancy. Just take a look at this blog. Look how precisely the SEO services page is interlinked for added optimization.
The reason we interlink web pages is to give Google an idea of the structure of the website. It boosts your SEO. You must give a minimum of 2-3 links in every web page, wherever possible.
8) Image Optimization
It is said that a picture is better than 1000 words. This is one of the building blocks of on-page SEO.
The use of images escalates the engagement.
Always use relevant images.
For instance, we are talking about on-page SEO. Posting the images of CATS & DOGS will be colossally off the charts.
A most important aspect of image optimization – you have to use Alt Tags.
The term stands for alternate. Google doesn’t read images but the Alt-tags to give you the desired results.
In case you are using the image of Donald Trump and you give that image an alt tag Donald Duck Donald Trump, then on the search results for Donald Duck – the image of the US President will appear.
Keep the Alt Tags short, using the Primary Keyword.
Although this isn’t a part of SEO, it is important that you develop a mobile-friendly website.
It is relevant for every website to pass the Google mobile-friendly test.
In case your website fails to pass the Google Mobile-Friendly Test, it’s a bad beat for your site.
Having a responsive website that responds properly to each and every device a user operates from, it is good for the SEO.
Mobile-Friendly Website Rank Higher on Google.
10) Site Map
Sitemap.xml file that contains all of your individual web pages. It is a way for the Google Crawler to follow the links to your website’s individual web pages.
It is important for the search engine spiders to crawl from your website.
Sometimes, we drop out URLs or intentionally hide them. As a result of which, these webpages are hard for the crawlers to reach.
Through Site Map, the Search Engine Spiders can still crawl all of your web pages.
As opposed to Sitemap, Robots.txt is a file that precisely tells the search engine spiders what web pages are to be crawled on your website.
There can be web pages that may seem unnecessary for the users to read, containing out-of-stock products or services.
Under such circumstances, you may not want the users to reach to that particular page and refrain from the crawler to read that web page.
This is where Robots.txt comes into play. It astutely directs the search engine spiders to read your website the way you want.
This is it! This is all you needed to know to do a perfect on-page SEO. Another dash of advice I would like to give is to refrain from progressing to off-page SEO until you are fully done optimizing all of your web pages.
Also, stay tuned for our next blog, where we will guide you about our guide to precise off-page SEO for getting top ranks on Google.
So, what did you think about this? Have you ever implemented any of these on-page SEO techniques? If yes, what was your result? Let us know in the comments section down below.
Source By: MMBO